Your landing page’s weakest score is Trust.

Fix Trust
69Growth scoreupdated

category scores

category scoresShowHide

Trust

46Poor

Proof that the product is real, competent, and safe to try.

Basetwo
Fero Labs
Trust read
Basetwo"Explore an AI case study in personal care manufacturing" announcement bar
Acaysiafailsafe in under 100 milliseconds. Proven first on chemical reactors.
ImubitNo visible trust signal identified.
PhaidraNo visible trust signal identified.
Fero LabsCustomer logo bar: Covestro, Celsa Nordic, Henkel, Gerdau, Vallourec, SIJ, Uniper
Quartic.aiNo visible trust signal identified.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Basetwo
Phaidra
Imubit

Problems

  • 'Book' feels costly — sales-call commitment
  • mobile submit is a bare arrow icon
  • email required before the click
  • no instant-value or 'free' language

Value props

75Fair

Title, subtitle, hero — do they sell the product's true value?

Basetwo’s headlineAccelerate tech transfer.Basetwo gives process development and manufacturing teams the AI tools to run smarter experiments, scale up reliably, and proactively mitigate deviations.

Working

Could improve

Mobile web

76Fair

The phone experience as a first-class citizen.

Basetwo mobile capture for Mobile web

What works

What to improve

Information hierarchy

80Strong

Does the design help or inhibit what the page is trying to say?

Basetwo desktop capture for Information hierarchy

What works

What to improve