Cognitehttps://cognite.com/

Your landing page’s weakest score is Value props.

How Cognite ranks

  1. 1.C3 AI67
  2. 2.Granular65
  3. 3.Palantir (AIP)62
  4. 4.Cognite61
  5. 5.Avathon49
Fix Value props
61Growth scoreupdated

category scores

Value props48Trust50
category scoresShowHide
Value props48Trust50

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

Cognite’s headline vagueIntroducing Cognite Flows™The action layer of the Cognite Industrial AI and Data Platform. Built for the Industrial Heroes who keep the world running.

Working

  • Hero screenshot shows real product UI at work
  • 'Industrial Heroes' signals the target audience
  • Clear product-line focus, not empty buzzwords

Could improve

  • Headline announces a name, sells no value
  • 'Action layer' is jargon needing prior context
  • No numbers, outcomes, or proof points in fold

Trust

50Fair

Proof that the product is real, competent, and safe to try.

Trust read
CogniteDetailed Cognite Flows dashboard screenshot showing alarm cards ("Critical — Pump P-401") and AI query prompts
Granular"Backed by a16z speedrun" badge above the headline
C3 AIimplicit context C3 AI may benefit from pre-existing familiarity among its target audience.
Palantir (AIP)Detailed real product screenshot of the AI Hivemind workflow dashboard
AvathonNo visible trust signal identified.

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Cognite desktop capture for Information hierarchy

What works

What to improve

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Cognite

How Cognite compares

Recommended rewrites

Mobile web

80Strong

The phone experience as a first-class citizen.

Cognite mobile capture for Mobile web

What works

What to improve