Dropboxhttps://dropbox.com/

Your landing page’s weakest score is Trust.

How Dropbox ranks

  1. 1.ExpanDrive80
  2. 2.Space75
  3. 3.Dropbox74
  4. 4.LucidLink73
  5. 5.Google Drive for desktop69
  6. 6.Mountain Duck57
Fix Trust
74Growth scoreupdated

category scores

Trust58Value props72
category scoresShowHide
Trust58Value props72

Trust

58Fair

Proof that the product is real, competent, and safe to try.

ExpanDrive
Trust read
Dropboximplicit context Dropbox may benefit from pre-existing familiarity among its target audience.
SpaceNo visible trust signal identified.
LucidLink"Instant access to large files" product panel showing the LucidLink workspace and Drives UI with file sizes (7 GB, 16 GB
Google Drive for desktopimplicit context Google Drive for desktop may benefit from pre-existing familiarity among its target audience.
Mountain Duck"Trial version… No admin privileges required for installation." note beneath the download buttons
ExpanDrive60,000+ downloads per year

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Dropbox’s headline sellsFind, organize, and share your work, all in one placeAI is coming to Dropbox, with smarter search, faster drafting and summarization, and intelligent organization.

Working

  • Headline matches Dropbox's real job
  • Hero shows real search with 148+ results
  • Mobile subhead names concrete tasks

Could improve

  • 'AI is coming' sells the future, not now
  • No numbers or proof points in copy
  • Headline could caption any workspace tool

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Dropbox desktop capture for Information hierarchy

What works

What to improve

Mobile web

76Fair

The phone experience as a first-class citizen.

Dropbox mobile capture for Mobile web

What works

What to improve

CTA

86Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Dropbox

How Dropbox compares

Recommended rewrites