Your landing page’s weakest score is Trust.

Fix Trust
61Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Rani Therapeutics
LionBio Therapeutics
Trust read
Entera BioNo visible trust signal identified.
LionBio Therapeutics"Columbia — University spinout technology" credential in the stats strip
Rani Therapeutics"3 Phase 1 studies completed" stat badge
Oramed PharmaceuticalsNo visible trust signal identified.
Structure TherapeuticsNo visible trust signal identified.

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Entera Bio
LionBio Therapeutics
Rani Therapeutics

Problems

  • generic label, no payoff named
  • doesn't echo the headline promise
  • lowercase reads as a link, not a CTA
  • weak verb: 'read' promises effort

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Entera Bio’s headlineTransforming Care Through Oral Peptide TherapiesWe're a clinical-stage company pioneering tablet format peptide and protein replacement therapies that could redefine the standard of care for conditions with major unmet needs.

Working

Could improve

Mobile web

68Fair

The phone experience as a first-class citizen.

Entera Bio mobile capture for Mobile web

What works

What to improve

Information hierarchy

73Fair

Does the design help or inhibit what the page is trying to say?

Entera Bio desktop capture for Information hierarchy

What works

What to improve