Zephttps://getzep.com/

Your landing page’s weakest score is Information hierarchy.

How Zep ranks

  1. 1.Zep78
  2. 2.Mem078
  3. 3.LlamaIndex (LlamaCloud)68
  4. 4.Letta52
  5. 5.Proper Motion50
  6. 6.Ragie43
Fix Information hierarchy
78Growth scoreupdated

category scores

Information hierarchy71CTA78
category scoresShowHide
Information hierarchy71CTA78

Information hierarchy

71Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Header Sign up button — Filled purple at the same weight as the hero's Start Building, splitting the primary-CTA scan across two targets.
  2. Header Book a demo — Duplicates the hero's Book a Demo, adding a third conversion button in the fold and diluting the hero pair.
  3. Hiring banner link — An underlined outbound link is the first interactive element visitors meet, siphoning attention before the headline.
  4. Cropped dashboard metrics — The rightmost stat card is truncated mid-word at the viewport edge, making the product panel read as accidentally clipped.

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Zep

Problems

  • no 'free' on the label
  • nav says 'Sign up', hero says other
  • no hint of what happens on click

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Zep’s headlineAgent memory, at enterprise scale.Memory of users, the business, and work done. Managed, governed, and served at scale.

Working

Could improve

Trust

80Strong

Proof that the product is real, competent, and safe to try.

Zep desktop capture for Trust

How Zep compares

Trust read

Mobile web

81Strong

The phone experience as a first-class citizen.

Zep mobile capture for Mobile web

What works

What to improve