Masterworkshttps://masterworks.com/

Your landing page’s weakest score is CTA.

How Masterworks ranks

  1. 1.Rally71
  2. 2.Masterworks67
  3. 3.Splint Invest67
  4. 4.Mecone56
  5. 5.Konvi49
Fix CTA
67Growth scoreupdated

category scores

CTA55Value props56
category scoresShowHide
CTA55Value props56

CTA

55Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Masterworks
Rally
Splint Invest

Problems

  • no action verb; reads as a label
  • copy advertises exclusion, not value
  • 'Inquire to join' framing adds friction
  • no 'free' despite free signup

Value props

56Fair

Title, subtitle, hero — do they sell the product's true value?

Masterworks’s headline undersellsInquire to join our members-only community to learn, network, and invest in the art market.The Artprice100 has achieved impressive annual appreciation rates from 2000 to 2024, outperforming the S&P 500's return over the same period.

Working

  • Names the category: invest in the art market
  • Heavy press proof: WSJ, Forbes, CNBC, NYT, FT
  • S&P 500 comparison anchors the pitch

Could improve

  • "Inquire to join" leads with process, not value
  • No numbers: "impressive rates" hides the return
  • Hero art decorates; never shows the product

Trust

63Fair

Proof that the product is real, competent, and safe to try.

Masterworks desktop capture for Trust

How Masterworks compares

Trust read

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Masterworks desktop capture for Information hierarchy

What works

What to improve

Mobile web

84Strong

The phone experience as a first-class citizen.

Masterworks mobile capture for Mobile web

What works

What to improve