Cleo Growth Score

—Growth scorecapture does not show the product page — use Recapture, then Rescore

Information hierarchy

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Does the design help or inhibit what the page is trying to say?

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Copy, size, verb, cost-feel — does the primary CTA earn the click?

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Title, subtitle, hero — do they sell the product's true value?

Working

Could improve

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Proof that the product is real, competent, and safe to try.

How Cleo compares

Trust read

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The phone experience as a first-class citizen.

What works

What to improve