Your landing page’s weakest score is Trust.

Fix Trust
66Growth scoreupdated

category scores

category scoresShowHide

Trust

46Poor

Proof that the product is real, competent, and safe to try.

Balto
Clari Copilot
Attention
Trust read
OthelloNo visible trust signal identified.
BaltoCustomer logo wall below the hero CTAs (Aspen Dental, Staples, RingCentral, AmTrust, GEHA, Empire Today)
Attention"4.9 stars G2.com" rating badge in the desktop hero
Clari Copilot"See the proof behind the numbers: Download the Forrester Study" backing the 96% forecasting accuracy stat band
TrellusNo visible trust signal identified.

Value props

54Fair

Title, subtitle, hero — do they sell the product's true value?

Othello’s headline vagueTurning your intelligence into superhuman customer experiencesReal-time mission control, on-screen for every sales call.

Working

  • Subhead anchors to live sales calls
  • "Real-time, on-screen" implies the mechanism
  • Ambitious, confident tone

Could improve

  • Headline could caption any AI product
  • Zero numbers or proof in the fold
  • Hero image is a dark unreadable panel

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Othello

How Othello compares

Recommended rewrites

Information hierarchy

80Strong

Does the design help or inhibit what the page is trying to say?

Othello desktop capture for Information hierarchy

What works

What to improve

Mobile web

82Strong

The phone experience as a first-class citizen.

Othello mobile capture for Mobile web

What works

What to improve