Planethttps://planet.com/

Your landing page’s weakest score is Trust.

How Planet ranks

  1. 1.BlackSky64
  2. 2.Planet62
  3. 3.EOI Space (Earth Observant)53
  4. 4.Albedo51
  5. 5.Galileo Space49
  6. 6.Satellogic40
Fix Trust
62Growth scoreupdated

category scores

Trust48Value props52
category scoresShowHide
Trust48Value props52

Trust

48Poor

Proof that the product is real, competent, and safe to try.

BlackSky
Trust read
Planetimplicit context Planet may benefit from pre-existing familiarity among its target audience.
Galileo SpaceAnnotated satellite render labeled 'STABLE PLATFORM FOR SENSING' and 'SUSTAINED VLEO OPERATION'
AlbedoDetailed hero render of the Albedo satellite showing solar arrays, fan/thermal assembly, and optical payload
EOI Space (Earth Observant)No visible trust signal identified.
SatellogicNo visible trust signal identified.
BlackSkyReal satellite imagery carousel with the claim "BlackSky captures and automatically analyzes up to 15 time-diverse image

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

Planet’s headline vagueUnlock a Clearer WorldGain clarity for human-in-the-loop analysis with unmatched scale and frequency.

Working

  • Hero image is real Planet satellite imagery
  • Eyebrow names the SuperRes product
  • Subhead gestures at scale and frequency

Could improve

  • Headline could caption any product
  • 'Human-in-the-loop' jargon blocks new visitors
  • Zero numbers: no resolution, revisit, or fleet size

CTA

60Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Planet

How Planet compares

Recommended rewrites

Information hierarchy

70Fair

Does the design help or inhibit what the page is trying to say?

Planet desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Planet mobile capture for Mobile web

What works

What to improve