Your landing page’s weakest score is Mobile web.

Fix Mobile web
54Growth scoreupdated

category scores

category scoresShowHide

Mobile web

44Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Cookie consent modal — Dead blocker covering roughly 70% of the fold, completely hiding the hero headline with zero conversion value.
  2. Talk to expert CTA — Half-width desktop-proportioned button crowded next to the Discover Dyvar link instead of a full-bleed thumb target.
  3. Consent body paragraph — Six lines of legal boilerplate dominate the first viewport where the value statement should be.

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Membrion
Trust read
SalttechNo visible trust signal identified.
KIRA"We cut the costs of wastewater disposal by over 50%"
Saltworks TechnologiesNo visible trust signal identified.
GradiantNo visible trust signal identified.
ZwitterCoNo visible trust signal identified.
Membrion12+ Fortune & Global 500 clients

Information hierarchy

52Fair

Does the design help or inhibit what the page is trying to say?

Salttech desktop capture for Information hierarchy

What works

What to improve

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Salttech’s headlineImprove … processi… with Dyv…Dyvar® is Salttech's adv… designed to handle complex brines more efficiently than conventional methods.

Working

Could improve

CTA

66Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Salttech

How Salttech compares

Recommended rewrites