Your landing page’s weakest score is CTA.

Fix CTA
77Growth scoreupdated

category scores

category scoresShowHide

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

VoiceInk
Willow Voice
Wispr Flow
OpenWhispr
Superwhisper

Problems

  • 'Buy' makes click feel costly
  • no free path despite Open Source badge
  • nav says '50% Off', hero doesn't
  • discount not echoed in CTA copy

Trust

68Fair

Proof that the product is real, competent, and safe to try.

VoiceInk
Willow Voice
Trust read
VoiceInk"5700" GitHub star count badge in the nav alongside the "Open Source" tag
OpenWhispr"4.9k" GitHub star badge in the desktop nav
SuperwhisperWorks in Slack, Gmail and any other site or app
Aqua Voice'Hold Space and speak to draft an email' interactive demo prompt
Willow Voice"Trusted by 100,000+ professionals, including leading teams at" with Uber, Gusto, Yale, Canva, GitHub, and Cursor logos
Wispr FlowAvailable on Mac, Windows, iPhone, and Android

Information hierarchy

80Strong

Does the design help or inhibit what the page is trying to say?

VoiceInk desktop capture for Information hierarchy

What works

What to improve

Value props

83Strong

Title, subtitle, hero — do they sell the product's true value?

VoiceInk’s headlineWrite at the speed of thoughtVoiceInk uses local AI models to instantly transcribe what you say to text with near-perfect accuracy and complete privacy.

Working

Could improve

Mobile web

88Strong

The phone experience as a first-class citizen.

VoiceInk mobile capture for Mobile web

What works

What to improve