Growth scorecapture does not show the product page — use Recapture, then Rescore

Information hierarchy

Does the design help or inhibit what the page is trying to say?

CTA

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Value props

Title, subtitle, hero — do they sell the product's true value?

Working

Could improve

Trust

Proof that the product is real, competent, and safe to try.

Zoovu desktop capture for Trust

How Zoovu compares

Trust read

Mobile web

The phone experience as a first-class citizen.

Zoovu mobile capture for Mobile web

What works

What to improve