Your landing page’s weakest score is CTA.

Fix CTA
60Growth scoreupdated

category scores

category scoresShowHide

CTA

44Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Alio
Nix Biosensors
Proton Intelligence
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FLOWBIO

Problems

  • no hero CTA — nav link only
  • hidden behind hamburger on mobile
  • 'Contact Us' feels high-cost
  • tiny footprint vs. headline

Mobile web

56Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Hamburger menu icon — The only action in the fold is the hamburger; the Contact Us CTA is hidden inside it with no tappable button on the page.
  2. Metric diagram labels — Labels like Potassium Indicator and Hemoglobin shrink to illegible sizes on the phone viewport.
  3. Body paragraph block — Two dense desktop-length paragraphs stack into the mobile fold, crowding the value statement.

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Alio desktop capture for Information hierarchy

What works

What to improve

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Alio’s headlineRemote Monitoring PlatformAlio's SmartPatch is a multi-metric wearable and the world's first non-invasive potassium monitor.

Working

Could improve

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Alio desktop capture for Trust

How Alio compares

Trust read