Your landing page’s weakest score is CTA.

Fix CTA
64Growth scoreupdated

category scores

category scoresShowHide

CTA

56Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

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FLOWBIO
Nix Biosensors
Proton Intelligence

Problems

  • generic label, no product payoff
  • buttons clipped below desktop fold
  • ghost outline, low visual weight
  • no purchase path in hero

Trust

57Fair

Proof that the product is real, competent, and safe to try.

Trust read
FLOWBIOApp screenshot showing a "Recovery Plan" with specific fluid and sodium data (1.19L, 425mg) next to the physical sensor
ElectrokareNo visible trust signal identified.
Nix BiosensorsPhoto of a runner wearing the Nix biosensor on his upper arm in the popup
Epicore BiosystemsHero device render with hydration readouts: "SUGGESTED INTAKE — WATER 25.4 OZ / ELECTROLYTES 425 MG"
Proton Intelligence"CLINICIAN VIEW · In range 4.9 mM" sensor reading UI on the hero image
AlioNo visible trust signal identified.

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

FLOWBIO desktop capture for Information hierarchy

What works

What to improve

Mobile web

68Fair

The phone experience as a first-class citizen.

FLOWBIO mobile capture for Mobile web

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

FLOWBIO’s headlineSweat is data.Use the FLOWBIO Sensor to know what to drink, when and why.

Working

Could improve