Colmezhttps://www.colmez.com/

Your landing page’s weakest score is Trust.

How Colmez ranks

  1. 1.Colmez72
  2. 2.Wastebits69
Fix Trust
72Growth scoreupdated

category scores

Trust42CTA75
category scoresShowHide
Trust42CTA75

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Colmez
Wastebits
Trust read
Colmez"Backed by a16z speedrun" badge below the hero CTAs
Wastebits"Trusted by leading waste companies in North America, plus Fortune 500 brands and sustainability teams."

CTA

75Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Colmez

Problems

  • 'Book' feels committal, not receiving
  • no value payoff in the label
  • no echo of the headline's promise

Value props

79Fair

Title, subtitle, hero — do they sell the product's true value?

Colmez’s headlineIn environmental services, revenue stalls every time work changes hands.Keep every sales cycle moving, maintain your book of business, and gain a strategic advantage. Colmez finds new waste stream leads, interprets lab analyses, pulls historical contracts, and invoices accounts, so your team avoids delays and w

Working

Could improve

Mobile web

80Strong

The phone experience as a first-class citizen.

Colmez mobile capture for Mobile web

What works

What to improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Colmez desktop capture for Information hierarchy

What works

What to improve