Curio (Rio)https://curio.io/

Your landing page’s weakest score is Value props.

How Curio (Rio) ranks

  1. 1.Particle53
  2. 2.Newsly48
  3. 3.Curio (Rio)46
  4. 4.Spun Labs18
Fix Value props
46Growth scoreupdated

category scores

Value props25CTA42
category scoresShowHide
Value props25CTA42

Value props

25Poor

Title, subtitle, hero — do they sell the product's true value?

Curio (Rio)’s headline vagueAfter eight long years, we have made the difficult decision to close Curio.

Working

  • Concrete proof: US$10M returned, Apple keynote, Bill Gates
  • Honest, human tone builds goodwill
  • Clear narrative of what Curio did

Could improve

  • No live product value prop anywhere
  • Successor product buried in a P.S.
  • No outcome a visitor can act on

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Particle
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Newsly

Problems

  • no button or input anywhere on page
  • only action is inline 'learn more here' link
  • link buried in P.S. postscript
  • 'learn more' copy names no payoff

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Curio (Rio) desktop capture for Trust

How Curio (Rio) compares

Trust read

Information hierarchy

56Fair

Does the design help or inhibit what the page is trying to say?

Curio (Rio) desktop capture for Information hierarchy

What works

What to improve

Mobile web

58Fair

The phone experience as a first-class citizen.

Curio (Rio) mobile capture for Mobile web

What works

What to improve