Your landing page’s weakest score is Value props.

Fix Value props
57Growth scoreupdated

category scores

category scoresShowHide

Value props

34Poor

Title, subtitle, hero — do they sell the product's true value?

Epirus’s headline vagueInnovatePOWE

Working

  • Bold, confident single-word delivery
  • Video shows deployed field context
  • Clear CTA: 'Partner With Us'

Could improve

  • 'Innovate' could caption any company
  • Subhead is an unfinished animated word
  • No mention of counter-drone or HPM value

Trust

45Poor

Proof that the product is real, competent, and safe to try.

Epirus
Electro Optic Systems (EOS)
nLIGHT
PhotonSpear
Trust read
EpirusHero field footage of a military vehicle carrying mounted hardware on a desert road
PhotonSpeara16z (Andreessen Horowitz) and University of Arizona logos beneath the hero tagline
BlueHaloNo visible trust signal identified.
Electro Optic Systems (EOS)Real photo of an EOS remote weapon station mounted on a vehicle below the hero
nLIGHTReal photograph of the HADES laser hardware unit in the hero

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Epirus desktop capture for Information hierarchy

What works

What to improve

CTA

66Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Epirus

How Epirus compares

Recommended rewrites

Mobile web

76Fair

The phone experience as a first-class citizen.

Epirus mobile capture for Mobile web

What works

What to improve