Your landing page’s weakest score is CTA.

Fix CTA
48Growth scoreupdated

category scores

category scoresShowHide

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

BlueHalo
Epirus
nLIGHT
Electro Optic Systems (EOS)

Problems

  • no primary CTA anywhere in hero
  • only tiny nav links on desktop
  • mobile fold has zero clickable action
  • no path to demo, contact, or product

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

PhotonSpear’s headline vaguePHOTON SPEARAdvanced Optical Systems for Strategic Defense Applications

Working

  • a16z + University of Arizona logos lend credibility
  • Subhead names the defense sector clearly
  • Stark aesthetic fits defense-tech positioning

Could improve

  • Headline is just the brand name
  • No outcome, capability, or metric stated
  • Hero visual decorates instead of demonstrates

Trust

46Poor

Proof that the product is real, competent, and safe to try.

PhotonSpear desktop capture for Trust

How PhotonSpear compares

Trust read

Mobile web

50Fair

The phone experience as a first-class citizen.

PhotonSpear mobile capture for Mobile web

What works

What to improve

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

PhotonSpear desktop capture for Information hierarchy

What works

What to improve