Flip Labshttps://fliptexts.com/

Your landing page’s weakest score is Trust.

How Flip Labs ranks

  1. 1.Flip Labs76
  2. 2.Albert72
  3. 3.Plum69
  4. 4.Bright Money38
Fix Trust
76Growth scoreupdated

category scores

Trust58Value props74
category scoresShowHide
Trust58Value props74

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Flip Labs
Plum
Trust read
Flip LabsManaging $61.5M of Flip users' money
AlbertNo visible trust signal identified.
PlumApp Store badge with 4.5-star rating and "53K Reviews"
Bright MoneyNo visible trust signal identified.

Value props

74Fair

Title, subtitle, hero — do they sell the product's true value?

Flip Labs’s headline sellsYour Money Manager, in iMessageManaging $61.5M of Flip users' money

Working

  • 'in iMessage' is a concrete differentiator
  • $61.5M managed is credible proof
  • Broker/bank icons signal real accounts

Could improve

  • No outcome — what does the manager do?
  • Surfer hero decorates, doesn't demo
  • 'Money Manager' stays a category label

Information hierarchy

81Strong

Does the design help or inhibit what the page is trying to say?

Flip Labs desktop capture for Information hierarchy

What works

What to improve

CTA

84Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Flip Labs

How Flip Labs compares

Recommended rewrites

Mobile web

85Strong

The phone experience as a first-class citizen.

Flip Labs mobile capture for Mobile web

What works

What to improve