Plumhttps://withplum.com/

Your landing page’s weakest score is CTA.

How Plum ranks

  1. 1.Flip Labs76
  2. 2.Albert72
  3. 3.Plum69
  4. 4.Bright Money38
Fix CTA
69Growth scoreupdated

category scores

CTA58Value props60
category scoresShowHide
CTA58Value props60

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Plum
Flip Labs
Albert

Problems

  • no hero button on desktop fold
  • no 'free' despite free signup
  • labels split: Sign up vs Join now
  • desktop CTA is nav-sized only

Value props

60Fair

Title, subtitle, hero — do they sell the product's true value?

Plum’s headline vagueMONEY FOR LIFEFrom renovations to dream destinations, Plum makes it easier to save and invest for the good stuff.

Working

  • Hero UI shows a real goal: Honeymoon, £1567.20
  • Subhead names outcomes: renovations, destinations
  • Award badges and 53K reviews add proof

Could improve

  • Headline is a slogan, sells nothing specific
  • No numbers or rates in the copy
  • 'The good stuff' is vague; name the mechanism

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Plum desktop capture for Information hierarchy

What works

What to improve

Trust

74Fair

Proof that the product is real, competent, and safe to try.

Plum desktop capture for Trust

How Plum compares

Trust read

Mobile web

84Strong

The phone experience as a first-class citizen.

Plum mobile capture for Mobile web

What works

What to improve