Your landing page’s weakest score is Trust.

Fix Trust
66Growth scoreupdated

category scores

category scoresShowHide

Trust

50Fair

Proof that the product is real, competent, and safe to try.

Maple
Ohai.ai
Orbits
Trust read
MapleFive-star quote: "A must-have for busy families. Maple has truly become our family's digital command center." — App Stor
OrbitsJoin 2,400+ families running calmer homes
Ohai.aiFive-star testimonial card: "The best app on my phone!" — Olivia Munn, Actress
MiloNo visible trust signal identified.
Jam Family CalendarNo visible trust signal identified.
Cozi Family Organizerimplicit context Cozi Family Organizer may benefit from pre-existing familiarity among its target audience.

Value props

56Fair

Title, subtitle, hero — do they sell the product's true value?

Maple’s headline vagueThe operating system for modern familiesWhat's happening in your family today?

Working

  • Chips show concrete jobs: plan, shop
  • Interactive prompt demonstrates product
  • Testimonial adds 'command center' proof

Could improve

  • Headline is a genericizable metaphor
  • Subhead is a question, adds no specifics
  • No numbers or named outcome in the fold

Mobile web

72Fair

The phone experience as a first-class citizen.

Maple mobile capture for Mobile web

What works

What to improve

CTA

73Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Maplein-product action

How Maple compares

Recommended rewrites

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Maple desktop capture for Information hierarchy

What works

What to improve