Your landing page’s weakest score is CTA.

Fix CTA
75Growth scoreupdated

category scores

category scoresShowHide

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Kasada
Castle
HUMAN Security
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Problems

  • two competing labels: demo vs call
  • 'Book' feels like a sales commitment
  • no self-serve or in-product path

Mobile web

73Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Hero headline — Desktop-sized type wraps into four giant lines, shoving the primary CTA to the bottom edge of the fold.
  2. Book a demo button — Desktop-proportioned button floats at partial width instead of a full-bleed, thumb-friendly tap target.
  3. Forrester promo banner — Three-line sticky promo consumes the top of the viewport and competes with the hero message before it starts.

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Kasada desktop capture for Information hierarchy

What works

What to improve

Trust

76Fair

Proof that the product is real, competent, and safe to try.

Kasada desktop capture for Trust

How Kasada compares

Trust read

Value props

80Strong

Title, subtitle, hero — do they sell the product's true value?

Kasada’s headlineKnow your customers, without the fraud and abuse.Kasada shows you who and what to trust across every interaction, so real customers move freely and unwanted behavior stays out.

Working

Could improve