Your landing page’s weakest score is Trust.

Fix Trust
77Growth scoreupdated

category scores

category scoresShowHide

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Roundtable
Fingerprint
HUMAN Security
Kasada
Castle
Trust read
Roundtable'TRUSTED BY LEADING ORGANIZATIONS' logo strip including Stanford University, C+R Research, and Institute for Futures Stu
SwitchfrogNo visible trust signal identified.
CastleCustomer logo wall: Atlassian, Rockstar Games, Rakuten, Framer, Lovable, Canva, Sinch, GoTo, Farfetch, Dailypay
FingerprintLive demo widget showing the visitor's real data — visitor ID, IP 74.220.48.187, VPN Detected, and Suspect Score 19 — la
HUMAN SecurityForrester 'WAVE LEADER 2026 — Bot And Agent Trust Management Software' badge
Kasada[LEADER] FORRESTER WAVE™ Bot And Agent Trust Management Software, Q2 2026 badge

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Roundtable
Castle
HUMAN Security
Fingerprint

Problems

  • 'Book' feels costly — a sales-call ask
  • no self-serve or free path visible
  • demo widget not clickable as CTA

Value props

79Fair

Title, subtitle, hero — do they sell the product's true value?

Roundtable’s headlineProof of Human verification, powered by research-grade AIProve every user is real in real time and at any scale. No CAPTCHAs, no friction. Just continuous behavioral analysis grounded in peer-reviewed research.

Working

Could improve

Mobile web

82Strong

The phone experience as a first-class citizen.

Roundtable mobile capture for Mobile web

What works

What to improve

Information hierarchy

84Strong

Does the design help or inhibit what the page is trying to say?

Roundtable desktop capture for Information hierarchy

What works

What to improve