Your landing page’s weakest score is Trust.

Fix Trust
78Growth scoreupdated

category scores

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Trust

72Fair

Proof that the product is real, competent, and safe to try.

Trust read
Nira Energy"Trusted by" logo wall with Ørsted, ENGIE, Invenergy, Brookfield, Pattern, Doral, Avangrid, Scout Clean Energy
Vela Energy"We raised $1.3 million from a16z Speedrun to build the execution layer for large-load energy"
Pearl Street Technologies"MISO COLLABORATION" navigation item
PacesBanner: "Access the webinar on demand: AI in energy development."
Transect"Trusted by leading energy developers" logo strip with Arevon, NY Power Authority, ContourGlobal, TerraForm Power

CTA

74Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Nira Energy
Transect

Problems

  • demo booking feels costly/committal
  • no echo of speed promise in copy
  • no self-serve or in-product path

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Nira Energy desktop capture for Information hierarchy

What works

What to improve

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

Nira Energy’s headlineDe-Risk Interconnection in Moments, not MonthsNira Energy delivers transparent, ISO-accurate capacity and cost data that helps developers and transmission planners avoid false positives, reduce upgrade risks, and get to interconnection faster.

Working

Could improve

Mobile web

84Strong

The phone experience as a first-class citizen.

Nira Energy mobile capture for Mobile web

What works

What to improve