Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
76Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Schedule a demo button — Solid dark button reads as a second primary CTA, splitting attention with 'Start a Tour' in the hero.
  2. Cost savings banner — Orange 'Try our cost savings calculator' link is the first clickable element and routes visitors away before they read the value prop.
  3. Video play button — Muted gray-blue play circle over a dense screenshot barely reads as clickable, weakening the fold's second engagement path.
  4. Right-edge logo cropped — The GDA logo is cut off mid-letter at the viewport edge, making the trust strip look broken.

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Trust read
Transect"Trusted by leading energy developers" logo strip with Arevon, NY Power Authority, ContourGlobal, TerraForm Power
Vela Energy"We raised $1.3 million from a16z Speedrun to build the execution layer for large-load energy"
Nira Energy"Trusted by" logo wall with Ørsted, ENGIE, Invenergy, Brookfield, Pattern, Doral, Avangrid, Scout Clean Energy
Pearl Street Technologies"MISO COLLABORATION" navigation item
PacesBanner: "Access the webinar on demand: AI in energy development."

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Transect

How Transect compares

Recommended rewrites

Mobile web

78Fair

The phone experience as a first-class citizen.

Transect mobile capture for Mobile web

What works

What to improve

Value props

80Strong

Title, subtitle, hero — do they sell the product's true value?

Transect’s headlineEvaluate project sites with speed and confidenceTransect helps developers identify and assess the best project sites using expert-curated environmental, permitting, and community sentiment data.

Working

Could improve