Your landing page’s weakest score is Trust.

Fix Trust
58Growth scoreupdated

category scores

category scoresShowHide

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Paloma Health
WellTheory
Coherence Health
Trust read
Paloma HealthNow accepting most major insurance plans! Check your coverage in seconds
Coherence Health'TPO Antibodies' tracker card showing '340 Before → 120 Now, 65% reduction in antibodies'
WellTheory"Thousands of lives transformed" avatar chip beside the coverage search
Parsley HealthNo visible trust signal identified.
Mymee"Mymee is the first digital care solution proven to help autoimmune patients reduce rheumatic flares"

Mobile web

48Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Cookie consent modal — Dead blocker covering the headline mid-word; its full-width Accept is the biggest tap target on the page.
  2. Insurance promo banner — Eats roughly a fifth of the first viewport before the value statement, with only a small text-link CTA.
  3. Chat bubble — Overlaps the cookie modal's Accept button in the bottom-right corner, crowding the tap area.

Information hierarchy

57Fair

Does the design help or inhibit what the page is trying to say?

Paloma Health desktop capture for Information hierarchy

What works

What to improve

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Paloma Health

How Paloma Health compares

Recommended rewrites

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Paloma Health’s headlineFinally, A Thyroid Doctor Who Gets ItOnline care and personalized support for hypothyroidism, weight, menopause, and more—accessible with or without insurance.

Working

Could improve