WellTheoryhttps://welltheory.com/

Your landing page’s weakest score is Trust.

How WellTheory ranks

  1. 1.Coherence Health71
  2. 2.WellTheory66
  3. 3.Mymee60
  4. 4.Paloma Health58
  5. 5.Parsley Health58
Fix Trust
66Growth scoreupdated

category scores

Trust50Mobile web63
category scoresShowHide
Trust50Mobile web63

Trust

50Fair

Proof that the product is real, competent, and safe to try.

Trust read
WellTheory"Thousands of lives transformed" avatar chip beside the coverage search
Coherence Health'TPO Antibodies' tracker card showing '340 Before → 120 Now, 65% reduction in antibodies'
Paloma HealthNow accepting most major insurance plans! Check your coverage in seconds
Parsley HealthNo visible trust signal identified.
Mymee"Mymee is the first digital care solution proven to help autoimmune patients reduce rheumatic flares"

Mobile web

63Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Search coverage bar — Primary CTA is clipped at the fold's bottom edge and its action is hidden behind an unlabeled icon button.
  2. Image collage rows — Two stacked photo rows eat the top third of the viewport before any value statement appears.
  3. Better Care headline — A second large headline competes with the hero message and pushes the CTA further down.

Value props

66Fair

Title, subtitle, hero — do they sell the product's true value?

WellTheory’s headlineSay Hello to Empathetic Autoimmune CareGet evidence-based nutrition and lifestyle coaching for your autoimmune condition — and make better your new baseline.

Working

Could improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

WellTheory desktop capture for Information hierarchy

What works

What to improve

CTA

79Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

WellTheoryin-product action

How WellTheory compares

Recommended rewrites