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- Jul 31, 202663LiveOverall −8 · Information hierarchy −21 · Mobile web −12Viewing
- Jul 28, 202671First tracked report — strongest Information hierarchy 85, weakest Trust 58View →
Your landing page’s weakest score is Trust.
How Keythorn ranks
63Growth scoreupdated
category scores
category scoresShowHide
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Trust
48PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Keythorn | "Backed by a16z / speedrun" investor badge |
| Announcement banner: "Armilla launches AI Risk Hub with access to AI litigation database →" | |
| Logo and advisor wall captioned "Customers, partners & technical contributors securing AI progress with standards, audit | |
| UNDERWRITTEN AT LLOYD'S | |
| No visible trust signal identified. |
Information hierarchy
64FairDoes the design help or inhibit what the page is trying to say?
123- Get Keythorn's assessment link — Primary CTA is a low-contrast text link buried in the noise texture, visually weaker than the header's 'Talk to us' block.
- Hero headline overlap — The white grain cloud runs through 'layer for AI', cutting contrast and making the value prop take a second read.
- Talk to us button — The only solid-button treatment in the fold sits in the header, pulling first attention away from the hero CTA.
CTA
64FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- styled as text link, not a button
- low contrast vs noisy hero art
- small next to oversized headline
- no free/cost signal on the click
Mobile web
68FairThe phone experience as a first-class citizen.
123- Get Keythorn's assessment — Bare text link, not a button — small tap target that blends into the light grainy artwork behind it.
- Headline second line — White type over the pale textured graphic loses contrast; "layer for AI" is hard to read at a glance.
- Collapsed nav row — Desktop links (Problem, Solution, Mission, Team) vanish with no hamburger, leaving no way to explore sections.
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Keythorn’s headline sells
The insurance layer for AI
AI liability coverage for companies deploying AI. We assess your systems technically, certify them against recognized standards, and will place coverage that closes enterprise deals instead of stalling them.
Working
- Clear category claim in five words
- Subhead names assess-certify-cover flow
- 'Closes enterprise deals' hits real pain
Could improve
- Zero numbers anywhere in the fold
- Hero art decorates, shows nothing
- Outcome line buried at fold bottom