Athenahttps://athena.lawyer/

Your landing page’s weakest score is Trust.

How Athena ranks

  1. 1.Crosby68
  2. 2.Covenant52
  3. 3.Athena43
Fix Trust
43Growth scoreupdated

category scores

Trust24CTA40
category scoresShowHide
Trust24CTA40

Trust

24Poor

Proof that the product is real, competent, and safe to try.

Crosby
Trust read
AthenaNo visible trust signal identified.
CrosbyBuilt By Lawyers, For Sales Teams, To Speed Up Time to Signature
CovenantNo visible trust signal identified.

CTA

40Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Crosby
Covenant

Problems

  • no CTA anywhere on the fold
  • no nav, links, or contact path
  • headline animation is the only content
  • glyph at bottom has no label

Mobile web

47Poor

The phone experience as a first-class citizen.

Athena mobile capture for Mobile web

What works

What to improve

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

Athena’s headlineA law firm built to close deals f

Working

Could improve

Information hierarchy

56Fair

Does the design help or inhibit what the page is trying to say?

Athena desktop capture for Information hierarchy

What works

What to improve