Crosbyhttps://crosbylegal.com/

Your landing page’s weakest score is Trust.

How Crosby ranks

  1. 1.Crosby68
  2. 2.Covenant52
  3. 3.Athena43
Fix Trust
68Growth scoreupdated

category scores

Trust42Value props58
category scoresShowHide
Trust42Value props58

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Trust read
CrosbyBuilt By Lawyers, For Sales Teams, To Speed Up Time to Signature
AthenaNo visible trust signal identified.
CovenantNo visible trust signal identified.

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Crosby’s headline undersellsCROSBYBuilt By Lawyers, For Sales Teams, To Speed Up Time to Signature

Working

  • Subhead names buyer, builder, and outcome
  • "Time to Signature" is a concrete metric
  • Lawyer-built framing builds trust

Could improve

  • H1 is just the brand name, sells nothing
  • No numbers or proof points in the fold
  • Hero art decorates, demonstrates nothing

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Crosby desktop capture for Information hierarchy

What works

What to improve

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Crosby

How Crosby compares

Recommended rewrites

Mobile web

86Strong

The phone experience as a first-class citizen.

Crosby mobile capture for Mobile web

What works

What to improve