Your landing page’s weakest score is Value props.

How Covenant ranks

  1. 1.Crosby68
  2. 2.Covenant52
  3. 3.Athena43
Fix Value props
52Growth scoreupdated

category scores

category scoresShowHide

Value props

27Poor

Title, subtitle, hero — do they sell the product's true value?

Covenant’s headline vagueONE COVENANT, MANY ORDERS

Working

  • Memorable, distinctive brand voice
  • Clean split framing of two offerings
  • Strong visual identity supports intrigue

Could improve

  • No statement of what Covenant does
  • No subhead, numbers, or outcomes
  • CTAs assume insider knowledge

Trust

35Poor

Proof that the product is real, competent, and safe to try.

Crosby
Trust read
CovenantNo visible trust signal identified.
AthenaNo visible trust signal identified.
CrosbyBuilt By Lawyers, For Sales Teams, To Speed Up Time to Signature

CTA

60Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Covenant

How Covenant compares

Recommended rewrites

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Covenant desktop capture for Information hierarchy

What works

What to improve

Mobile web

76Fair

The phone experience as a first-class citizen.

Covenant mobile capture for Mobile web

What works

What to improve