Formanthttps://formant.io/

Your landing page’s weakest score is Trust.

How Formant ranks

  1. 1.Formant65
  2. 2.InOrbit55
  3. 3.Coop54
  4. 4.Swisslog Healthcare53
Fix Trust
65Growth scoreupdated

category scores

Trust34Value props64
category scoresShowHide
Trust34Value props64

Trust

34Poor

Proof that the product is real, competent, and safe to try.

Swisslog Healthcare
Coop
InOrbit
Trust read
FormantNo visible trust signal identified.
Coop"Backed by a16z speedrun"
InOrbitHero top-down warehouse visualization showing robots and orchestration routing paths
Swisslog Healthcare"Efficiencies by the numbers" stat section with partially visible figures (3:1, $1.2M)

Value props

64Fair

Title, subtitle, hero — do they sell the product's true value?

Formant’s headline undersellsThe Jira of the Physical World.Formant Metaphysics is an AI-powered incident management and ticketing system purpose-built for physical operations. We consolidate institutional knowledge, manage alarms, and deliver predictive maintenance for enterprise fleets.

Working

  • Jira analogy instantly frames the category
  • Subhead names concrete capabilities
  • 'Purpose-built for physical operations' targets ICP

Could improve

  • Zero numbers or proof points in the fold
  • No outcome named — features only
  • Hero photo decorates, never shows the product

CTA

66Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Formant

How Formant compares

Recommended rewrites

Information hierarchy

73Fair

Does the design help or inhibit what the page is trying to say?

Formant desktop capture for Information hierarchy

What works

What to improve

Mobile web

86Strong

The phone experience as a first-class citizen.

Formant mobile capture for Mobile web

What works

What to improve