Swisslog Healthcarehttps://swisslog-healthcare.com/

Your landing page’s weakest score is CTA.

How Swisslog Healthcare ranks

  1. 1.Formant65
  2. 2.InOrbit55
  3. 3.Coop54
  4. 4.Swisslog Healthcare53
Fix CTA
53Growth scoreupdated

category scores

CTA42Trust48
category scoresShowHide
CTA42Trust48

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Formant
InOrbit

Problems

  • no CTA anywhere above the fold
  • hero has headline but no action
  • "We can help." with no next step
  • only nav and utility icons clickable

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Trust read
Swisslog Healthcare"Efficiencies by the numbers" stat section with partially visible figures (3:1, $1.2M)
Coop"Backed by a16z speedrun"
InOrbitHero top-down warehouse visualization showing robots and orchestration routing paths
FormantNo visible trust signal identified.

Information hierarchy

52Fair

Does the design help or inhibit what the page is trying to say?

Swisslog Healthcare desktop capture for Information hierarchy

What works

What to improve

Mobile web

56Fair

The phone experience as a first-class citizen.

Swisslog Healthcare mobile capture for Mobile web

What works

What to improve

Value props

66Fair

Title, subtitle, hero — do they sell the product's true value?

Swisslog Healthcare’s headlineLead change for better care.The right meds to the right place at the right time.

Working

Could improve