Your landing page’s weakest score is Trust.

How InOrbit ranks

  1. 1.Formant65
  2. 2.InOrbit55
  3. 3.Coop54
  4. 4.Swisslog Healthcare53
Fix Trust
55Growth scoreupdated

category scores

category scoresShowHide

Trust

38Poor

Proof that the product is real, competent, and safe to try.

InOrbit
Swisslog Healthcare
Trust read
InOrbitHero top-down warehouse visualization showing robots and orchestration routing paths
Coop"Backed by a16z speedrun"
FormantNo visible trust signal identified.
Swisslog Healthcare"Efficiencies by the numbers" stat section with partially visible figures (3:1, $1.2M)

CTA

51Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

InOrbit
Formant

Problems

  • text link, no button footprint
  • 5 words — too long
  • 'Learn more' defers, delivers nothing
  • conflicts with nav 'Get Started'

Value props

56Fair

Title, subtitle, hero — do they sell the product's true value?

InOrbit’s headlineWe make robots workInOrbit Space Intelligence is the AI-powered robot orchestration platform driving software-defined operations at scale

Working

Could improve

Information hierarchy

63Fair

Does the design help or inhibit what the page is trying to say?

InOrbit desktop capture for Information hierarchy

What works

What to improve

Mobile web

68Fair

The phone experience as a first-class citizen.

InOrbit mobile capture for Mobile web

What works

What to improve