Your landing page’s weakest score is Trust.

Fix Trust
70Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Growfin
Kolleno
Upflow
Trust read
GrowfinProduct dashboard UI showing "Total Balance $19,430,419" with Track/Automate/Forecast panels
OntemIntegration badge row: QuickBooks, NetSuite, SAP, Xero, Sage
UpflowRow of six G2 badges: Leader, Best Relationship, Momentum Leader, Best Results, Easiest To Use, Best Est. ROI
ChaserNo visible trust signal identified.
Kolleno4.9 of 5 — Based on reviews across G2, Capterra, Gartner | ISO 27001 Certified | SOC 2 Type II & SOC 1 Type II
GavitiNo visible trust signal identified.

CTA

66Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Growfin
Ontem
Upflow
Chaser
Gaviti
Kolleno

Problems

  • no 'free' despite free demo
  • label differs from nav's 'Book a Free Demo'
  • 'Schedule' feels like calendar cost

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Growfin desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Growfin mobile capture for Mobile web

What works

What to improve

Value props

80Strong

Title, subtitle, hero — do they sell the product's true value?

Growfin’s headlineTurn Receivables into Streamlined Cash FlowOver 50% of enterprise invoices go overdue despite ERP-based automations. Growfin's Behavioral AI adapts to customer signals on the fly enabling faster collections, complete visibility, and precise forecasts.

Working

Could improve