Your landing page’s weakest score is Trust.

Fix Trust
57Growth scoreupdated

category scores

category scoresShowHide

Trust

44Poor

Proof that the product is real, competent, and safe to try.

ReposiTrak
Trustwell (FoodLogiQ)
Assent
Trust read
ReposiTrak"Investor Relations" nav link signaling a public company
ValentNo visible trust signal identified.
TraceGainsNo visible trust signal identified.
Trustwell (FoodLogiQ)"we've been connecting the dots between food and data for over 40 years" longevity claim in hero copy
Assent"Assent Acquires IPOINT, Uniting AI-Powered Compliance and Product Intelligence" announcement banner

CTA

56Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

ReposiTrak
Valent
GET A DEMO
Trustwell (FoodLogiQ)
Assent

Problems

  • mobile label differs: LEARN MORE
  • 4 words, company-centric 'us'
  • no value payoff named
  • implies sales demo, costly feel

Mobile web

56Fair

The phone experience as a first-class citizen.

ReposiTrak mobile capture for Mobile web

What works

What to improve

Value props

57Fair

Title, subtitle, hero — do they sell the product's true value?

ReposiTrak’s headlineTouchless Traceability™ Has ArrivedThe first and only proven end-to-end traceability platform operating at scale.

Working

Could improve

Information hierarchy

70Fair

Does the design help or inhibit what the page is trying to say?

ReposiTrak desktop capture for Information hierarchy

What works

What to improve